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The Throwback line is a brand of soft drink sold by PepsiCo in the United States and in sweet stores in South Australia for its flagship Pepsi and Mountain Dew brands. The drinks, called Pepsi Throwback and Mountain Dew Throwback, are named as such because they are flavored with cane sugar instead of high fructose corn syrup, which soft drink companies used to replace sugar (in their North American products) in the 1980s.〔 In addition, these drinks use retro packaging. As of June 2014, Pepsi Throwback has been replaced in some areas of the United States by "Pepsi-Cola Made With Real Sugar", a new product formulation, also made without high fructose corn syrup.〔(【引用サイトリンク】url=http://www.gmamarket.com/NEW%20ART/web_jpegs/RealSugar/Throwback_RealSugarCasecard2.jpg )〕 == Development == The cost of sugar in the US started to rise in the late 1970s and into the 1980s due to government imposed tariffs, prompting soft drink manufacturers to switch to high fructose corn syrup (HFCS) as a cheaper alternative to sugar. (Diet drinks were not included, because they have long been flavored with artificial sweeteners; the switch from saccharin to aspartame around the same time was an unrelated move.) By the mid-1980s, all of the major soft drink brands switched to HFCS for their North American products, with the original formula of Coca-Cola being one of the last holdouts. In most countries sugar is still used rather than HFCS. However, by the late 2000s, many soft drink fans wanted a return of sugar in the drinks, citing a slightly sweeter taste, controversies over negative health effects of HFCS, increases in the cost of corn syrup due to increased use of the product for ethanol production, as well as the cost of sugar having since dropped at that time. In early 2009, PepsiCo announced plans to release versions of Pepsi and Mountain Dew with pure cane sugar as its main sweetener, and without the citric acid found in regular Pepsi, on a limited basis.〔 The original shipment went on sale in April 2009, and ended in June. Sales were strong for both, prompting PepsiCo to release a 2nd limited edition for December 2009–February 2010. The second version of Mountain Dew Throwback from December 2009 differed slightly in its formula from the first version from April 2009, in that it now included concentrated orange juice as one of its ingredients, giving it a slightly different flavor more in common with Mountain Dew presently available. A third batch was released on July 31, 2010, again as a five-week limited availability. On October 12, Consumerist.com reported that Pepsi had decided to continue offering the Throwback line as long as consumers continue to buy it. A fourth batch appeared in stores in late December 2010, removing the limited edition logo from the packaging. At the same time, Sierra Mist, a drink that debuted in 1999 and had always been made with high fructose corn syrup, also had a sugar-based formula released under the name "Sierra Mist Natural", which is now called Sierra Mist (with real sugar). Sierra Mist (with real sugar) has since replaced the HFCS-based Sierra Mist as the primary Sierra Mist formula. In January 2011, Pepsi Throwback began appearing in 12 pack 355ml cans, 591mL bottles and recently 32 pack 355ml cans across Canada. In March 2011, Pepsi Throwback was discontinued in Canada but returned in October 2012. On March 11, 2011, PepsiCo announced that both Pepsi Throwback and Mountain Dew Throwback would become permanent additions to the Pepsi and Mountain Dew product lines. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Throwback (drink)」の詳細全文を読む スポンサード リンク
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